The Shopping Revolution, Updated and Expanded Edition
How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19
By Barbara E. Kahn | Publisher: University of Pennsylvania Press, Inc.
About the book
Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is \"a brisk and thought-provoking anatomy of shopping in the 21st century\" (Kirkus Reviews).
The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.
In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges.
Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products.
Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's—and tomorrow's—retail environment.
Editions of The Shopping Revolution, Updated and Expanded Edition
- Paperback
- ISBN 9781613631140
- EBook
- ISBN 9781613631133
Read an Excerpt
Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is \"a brisk and thought-provoking anatomy of shopping in the 21st century\" (Kirkus Reviews).
The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.
In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges.
Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products.
Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's—and tomorrow's—retail environment.
Frequently Asked Questions
What is The Shopping Revolution, Updated and Expanded Edition about?
Featured in The New York Times, Bloomberg, and Vox, The Shopping Revolution is \"a brisk and thought-provoking anatomy of shopping in the 21st century\" (Kirkus Reviews).
The retail industry was already in the midst of unparalleled disruption. Then came COVID-19.
In a fully updated and expanded edition of The Shopping Revolution: How Retailers Succeed in an Era of Endless Disruption Accelerated by COVID-19, Wharton professor Barbara E. Kahn, a foremost retail expert, examines the companies that have been most successful during a tsunami of change in the industry. She offers fresh insights into what we can learn from these companies' ascendance and continued transformation in the face of unprecedented challenges.
Kahn, also the author of Global Brand Power: Leveraging Branding for Long-Term Growth, examines:In a brand-new chapter, how companies in China, like Alibaba, JD.com, and Pinduoduo have changed the game;How Amazon became the retailer of choice for a large portion of the US population, and how other companies have chosen to work with them or have to compete against them; How Walmart beat out other grocers in the late 1990s to become the leader in food retailing, and how they must pivot to hold their leadership position today; How Warby Parker dared to compete against Luxottica in the lucrative eyewear business, and what that can tell start-ups about how to carve out a niche against a Goliath; How Sephora drew away customers from once-dominant department stores to become the go-to retailers for beauty products.
Kahn argues we are just witnessing the start of the radical changes in retail that have been hastened by the pandemic and will revolutionize shopping in every way. Building on these insights, Kahn offers a framework that any company can use to create a competitive strategy to survive and thrive in today's—and tomorrow's—retail environment.
What core themes, tropes, or subjects are explored in The Shopping Revolution, Updated and Expanded Edition?
Economics, Finance, Business and Management > Industry and industrial studies > Retail and wholesale industries
Where can I read a sample of The Shopping Revolution, Updated and Expanded Edition?
You can read an official preview of the few pages here https://www.book2look.com/book/9781613631140
How long is The Shopping Revolution, Updated and Expanded Edition and how many pages does it have?
The Shopping Revolution, Updated and Expanded Edition has 210 page(s)
Who is/are the Author/s of the book The Shopping Revolution, Updated and Expanded Edition?
Barbara E. Kahn
What are the ISBN numbers for the physical and digital editions?
The Shopping Revolution, Updated and Expanded Edition is available as paperback(ISBN 9781613631140) and ebook(ISBN 9781613631133)
Where can I buy The Shopping Revolution, Updated and Expanded Edition online or support local independent bookshops?
You can buy The Shopping Revolution, Updated and Expanded Edition from below
Where can I buy The Shopping Revolution, Updated and Expanded Edition?