Forever Forward

The inside story of McLaren Formula 1

By Ben Hunt | Publisher: Ebury Publishing

About the book

UPDATED WITH A NEW CHAPTER

With a foreword by McLaren CEO Zak Brown and written with exclusive inside access, this is the real-time, unfolding story of one of F1’s greatest ever teams, rising back up from oblivion.


Few names in motorsports carry the same authority as McLaren and, although in recent years their performance hadn’t living up to the legend, they have now returned to form in a spectacular way under the leadership of Zak Brown.

Going into 2023, Brown’s team were the ninth quickest on the grid only to end it as arguably the second fastest, after a dramatic mid-season turnaround. It was only in 2024 that lead driver Lando Norris achieved his first ever Grand Prix win in Miami. The following year he became world champion.

Zak Brown took over a failing team from Ron Dennis in 2018, and his dynamic leadership style has seen astounding results. McLaren are on the rise again, looking to a future that will echo its haloed past, when James Hunt, Alain Prost, Niki Lauda, Ayrton Senna and Lewis Hamilton drove the team into the history books. Here they go again.

The McLaren motto is ‘Forever Forward’, and their story is all about the underdog taking on the big boys of F1. The author looks back at McLaren’s origin story, as their heritage is such a big part of their identity, but his main mission is going behind the scenes to give us the inside track on the team's extraordinary resurgence under Brown, and their thrilling bid for victory.

Editions of Forever Forward

Hardcover
ISBN 9781529940992
Paperback
ISBN 9781529941005
EBook
ISBN 9781529941012

Read an Excerpt

UPDATED WITH A NEW CHAPTER

With a foreword by McLaren CEO Zak Brown and written with exclusive inside access, this is the real-time, unfolding story of one of F1’s greatest ever teams, rising back up from oblivion.


Few names in motorsports carry the same authority as McLaren and, although in recent years their performance hadn’t living up to the legend, they have now returned to form in a spectacular way under the leadership of Zak Brown.

Going into 2023, Brown’s team were the ninth quickest on the grid only to end it as arguably the second fastest, after a dramatic mid-season turnaround. It was only in 2024 that lead driver Lando Norris achieved his first ever Grand Prix win in Miami. The following year he became world champion.

Zak Brown took over a failing team from Ron Dennis in 2018, and his dynamic leadership style has seen astounding results. McLaren are on the rise again, looking to a future that will echo its haloed past, when James Hunt, Alain Prost, Niki Lauda, Ayrton Senna and Lewis Hamilton drove the team into the history books. Here they go again.

The McLaren motto is ‘Forever Forward’, and their story is all about the underdog taking on the big boys of F1. The author looks back at McLaren’s origin story, as their heritage is such a big part of their identity, but his main mission is going behind the scenes to give us the inside track on the team's extraordinary resurgence under Brown, and their thrilling bid for victory.

Frequently Asked Questions

What is Forever Forward about?

UPDATED WITH A NEW CHAPTER

With a foreword by McLaren CEO Zak Brown and written with exclusive inside access, this is the real-time, unfolding story of one of F1’s greatest ever teams, rising back up from oblivion.


Few names in motorsports carry the same authority as McLaren and, although in recent years their performance hadn’t living up to the legend, they have now returned to form in a spectacular way under the leadership of Zak Brown.

Going into 2023, Brown’s team were the ninth quickest on the grid only to end it as arguably the second fastest, after a dramatic mid-season turnaround. It was only in 2024 that lead driver Lando Norris achieved his first ever Grand Prix win in Miami. The following year he became world champion.

Zak Brown took over a failing team from Ron Dennis in 2018, and his dynamic leadership style has seen astounding results. McLaren are on the rise again, looking to a future that will echo its haloed past, when James Hunt, Alain Prost, Niki Lauda, Ayrton Senna and Lewis Hamilton drove the team into the history books. Here they go again.

The McLaren motto is ‘Forever Forward’, and their story is all about the underdog taking on the big boys of F1. The author looks back at McLaren’s origin story, as their heritage is such a big part of their identity, but his main mission is going behind the scenes to give us the inside track on the team's extraordinary resurgence under Brown, and their thrilling bid for victory.

What core themes, tropes, or subjects are explored in Forever Forward?

Sports and Active outdoor recreation > Vehicle sports > Motor sports > Car racing

Where can I read a sample of Forever Forward?

You can read an official preview of the few pages here https://www.book2look.com/book/9781529940992

Who is/are the Author/s of the book Forever Forward?

Ben Hunt

Who is the Publisher of the book Forever Forward?

Ebury Publishing

What are the ISBN numbers for the physical and digital editions?

Forever Forward is available as hardcover(ISBN 9781529940992) and paperback(ISBN 9781529941005) and ebook(ISBN 9781529941012)

Where can I buy Forever Forward online or support local independent bookshops?

You can buy Forever Forward from below

Where can I buy Forever Forward?