Everything I Know About Business I Learned from the Grateful Dead
The Ten Most Innovative Lessons from a Long, Strange Trip
By Barry Barnes | Publisher: Grand Central Publishing
About the book
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including:
Creating and delivering superior customer value
Incorporating and establishing a board of directors early on
Founding a merchandising division
Giving away your product for free to increase demand
Above all, Barnes explains how the Dead were masters of what he calls \"strategic improvisation\"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation.
For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Editions of Everything I Know About Business I Learned from the Grateful Dead
- Hardcover
- ISBN 9780446583794
- EBook
- ISBN 9781455505173
Read an Excerpt
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including:
Creating and delivering superior customer value
Incorporating and establishing a board of directors early on
Founding a merchandising division
Giving away your product for free to increase demand
Above all, Barnes explains how the Dead were masters of what he calls \"strategic improvisation\"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation.
For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Frequently Asked Questions
What is Everything I Know About Business I Learned from the Grateful Dead about?
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including:
Creating and delivering superior customer value
Incorporating and establishing a board of directors early on
Founding a merchandising division
Giving away your product for free to increase demand
Above all, Barnes explains how the Dead were masters of what he calls \"strategic improvisation\"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation.
For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
What core themes, tropes, or subjects are explored in Everything I Know About Business I Learned from the Grateful Dead?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of Everything I Know About Business I Learned from the Grateful Dead?
You can read an official preview of the few pages here https://www.book2look.com/book/9780446583794
Who is/are the Author/s of the book Everything I Know About Business I Learned from the Grateful Dead?
Barry Barnes
Who is the Publisher of the book Everything I Know About Business I Learned from the Grateful Dead?
Grand Central Publishing
What are the ISBN numbers for the physical and digital editions?
Everything I Know About Business I Learned from the Grateful Dead is available as hardcover(ISBN 9780446583794) and ebook(ISBN 9781455505173)
Where can I buy Everything I Know About Business I Learned from the Grateful Dead online or support local independent bookshops?
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