neuroAI
Winning the Minds of Consumers with Neuroscience Powered GenAI
By A. K. Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev | Publisher: Wiley
About the book
It is the most powerful revolution of this century.
Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi.
neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.
neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers.
Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi.
The book explores key topics including:
- How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses
- What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of
- How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty
- How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs
- How to create Fragrance, and Flavors using neuroAi
- How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands
- How to build scalable capability in neuroAi within the enterprise
For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.
Editions of neuroAI
- Hardcover
- ISBN 9781394261963
- EBook
- ISBN 9781394261987
- EBook
- ISBN 9781394310371
- EBook
- ISBN 9781394261970
Read an Excerpt
It is the most powerful revolution of this century.
Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi.
neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.
neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers.
Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi.
The book explores key topics including:
- How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses
- What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of
- How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty
- How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs
- How to create Fragrance, and Flavors using neuroAi
- How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands
- How to build scalable capability in neuroAi within the enterprise
For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.
Frequently Asked Questions
What is neuroAI about?
It is the most powerful revolution of this century.
Neuroscience-powered GenAi enables massive impact on everything from medicine to marketing, entertainment to education, flavors to fragrances, and much more. Simply by blending cutting edge neuroscience with bleeding edge GenAi. Put humanity back at the center of GenAi.
neuroAi: Winning the Minds of Consumers with Neuroscience Powered GenAi is the master guide for everyone seeking to understand this breakthrough technology; what it is, how it works, and most especially how to put it to work for competitive advantage in the marketplace.
neuroAi combines learnings from advanced neuroscience with deep GenAi expertise and practical how-to's. This is a 'force multiplier,' enabling readers to gain the fullest understanding of how to apply neuroscience-powered GenAi to appeal most effectively to the hidden driver of 95% of consumer behavior: the non-conscious mind. Innovators, creatives, and corporate executives now have a blueprint of how to unleash neuroAi at scale in the enterprise. The focus is on “Top Line Growth”—build and grow revenues while exciting and winning consumers.
Written by Dr. A. K. Pradeep and his team of experts at Sensori.ai, the world's only firm combining advanced neuroscience learnings with GenAi, neuroAi features a primer on neuroscience, GenAi, and the core memory structures and functions of the human brain. Dr. Pradeep's original book, The Buying Brain, broke new ground by bringing neuroscience into marketing. neuroAi takes continues this innovative journey even farther now by combining advanced neuroscience with GenAi.
The book explores key topics including:
- How the non-conscious mind interacts with GenAi to trigger the most relevant and impactful consumer responses
- What are key learnings from teen brains, boomer brains, mommy brains, middle age brains that GenAi must be aware of
- How activating desireGPT, the brain's desire framework, strongly drives purchase intent and brand loyalty
- How TV shows, movies, and music can achieve higher Ratings by applying neuroscience powered GenAi to writing Scripts and Dialogs
- How to create Fragrance, and Flavors using neuroAi
- How a wide range of consumer product categories worldwide are applying neuroscience powered GenAi to foster innovation, spur sales, and build brands
- How to build scalable capability in neuroAi within the enterprise
For business leaders and all who seek expert insight and practical guidance on how to harness this astounding technology with maximum effect for business and personal success, neuroAi serves as an inspiring and accessible resource for successful marketing in the Age of the Machine.
What core themes, tropes, or subjects are explored in neuroAI?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of neuroAI?
You can read an official preview of the few pages here https://www.book2look.com/book/9781394261963
Who is/are the Author/s of the book neuroAI?
A. K. Pradeep, Anirudh Acharya, Rajat Chakravarty, Ratnakar Dev
Who is the Publisher of the book neuroAI?
Wiley
What are the ISBN numbers for the physical and digital editions?
neuroAI is available as hardcover(ISBN 9781394261963) and ebook(ISBN 9781394261987) and ebook(ISBN 9781394310371) and ebook(ISBN 9781394261970)
Where can I buy neuroAI online or support local independent bookshops?
You can buy neuroAI from below