Public Relations As Relationship Management
A Relational Approach To the Study and Practice of Public Relations
By Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham | Publisher: Taylor and Francis
About the book
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them.
Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.
Editions of Public Relations As Relationship Management
- EBook
- ISBN 9781317516330
- PDF
- ISBN 9781317516347
Read an Excerpt
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them.
Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.
Frequently Asked Questions
What is Public Relations As Relationship Management about?
The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides value to organizations, publics, and societies through relationships, Public Relations as Relationship Management takes a in-depth look at organization-public relationships and explores the strategies that can be employed to cultivate and maintain them.
Expanding on the work published in the first edition, this thoroughly up-to-date volume covers such specialized areas of public relations as non-profit organizations, shareholder relations, lobbying, employee relations, and risk management. It expands the reader’s ability to understand, conceptualize, theorize, and measure public relations through the presentation of state-of-the-art research and examples of the use of the relationship paradigm. Developed for scholars, researchers, and advanced students in public relations, Public Relations as Relationship Management provides a contemporary perspective on the role of relationships in public relations, and encourages further research and study.
What core themes, tropes, or subjects are explored in Public Relations As Relationship Management?
Reference, Information and Interdisciplinary subjects > Interdisciplinary studies > Communication studies
Where can I read a sample of Public Relations As Relationship Management?
You can read an official preview of the few pages here https://www.book2look.com/book/9781317516330
Is Public Relations As Relationship Management part of a series, and can it be read as a standalone?
Yes it is a part of series Routledge Communication Series
Who is/are the Author/s of the book Public Relations As Relationship Management?
Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham
Who is the Publisher of the book Public Relations As Relationship Management?
Taylor and Francis
What are the ISBN numbers for the physical and digital editions?
Public Relations As Relationship Management is available as ebook(ISBN 9781317516330) and pdf(ISBN 9781317516347)