Advertising and Public Relations Research
By Donald W. Jugenheimer, Jerry Hudson, Larry D. Kelley, Samuel Bradley | Publisher: Taylor and Francis
About the book
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Editions of Advertising and Public Relations Research
- EBook
- ISBN 9781317507369
- PDF
- ISBN 9781317507376
Read an Excerpt
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
Frequently Asked Questions
What is Advertising and Public Relations Research about?
Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.
What core themes, tropes, or subjects are explored in Advertising and Public Relations Research?
Economics, Finance, Business and Management > Business and Management > Sales and marketing > Advertising
Where can I read a sample of Advertising and Public Relations Research?
You can read an official preview of the few pages here https://www.book2look.com/book/9781317507369
Who is/are the Author/s of the book Advertising and Public Relations Research?
Donald W. Jugenheimer, Jerry Hudson, Larry D. Kelley, Samuel Bradley
Who is the Publisher of the book Advertising and Public Relations Research?
Taylor and Francis
What are the ISBN numbers for the physical and digital editions?
Advertising and Public Relations Research is available as ebook(ISBN 9781317507369) and pdf(ISBN 9781317507376)