About the book
John Sheldrake’s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products. Using case studies, Technology, Business and the Market explores the impact of new materials, techniques and technologies, and looks at the links between innovation, entrepreneurship, business (including finance), design, manufacturing, branding and marketing. The author examines the ways in which scientific endeavour is conditioned and even distorted by contextual issues such as finance and fashion. This demonstration of the synthesis of technology, business and the market has relevance for students, practitioners and policy makers in established and emerging markets.
Editions of Technology, Business and the Market
- EBook
- ISBN 9781317046295
- PDF
- ISBN 9781317046301
Read an Excerpt
John Sheldrake’s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products. Using case studies, Technology, Business and the Market explores the impact of new materials, techniques and technologies, and looks at the links between innovation, entrepreneurship, business (including finance), design, manufacturing, branding and marketing. The author examines the ways in which scientific endeavour is conditioned and even distorted by contextual issues such as finance and fashion. This demonstration of the synthesis of technology, business and the market has relevance for students, practitioners and policy makers in established and emerging markets.
Frequently Asked Questions
What is Technology, Business and the Market about?
John Sheldrake’s long experience of teaching business and management to engineers has highlighted a gap in the knowledge of students and practitioners alike, between their grasp of developments in science and technology and how these developments lead to the creation of successful products. Using case studies, Technology, Business and the Market explores the impact of new materials, techniques and technologies, and looks at the links between innovation, entrepreneurship, business (including finance), design, manufacturing, branding and marketing. The author examines the ways in which scientific endeavour is conditioned and even distorted by contextual issues such as finance and fashion. This demonstration of the synthesis of technology, business and the market has relevance for students, practitioners and policy makers in established and emerging markets.
What core themes, tropes, or subjects are explored in Technology, Business and the Market?
Economics, Finance, Business and Management > Business and Management > Management and management techniques > Management of specific areas > Research and development management
Where can I read a sample of Technology, Business and the Market?
You can read an official preview of the few pages here https://www.book2look.com/book/9781317046295
Who is/are the Author/s of the book Technology, Business and the Market?
John S. Sheldrake
What are the ISBN numbers for the physical and digital editions?
Technology, Business and the Market is available as ebook(ISBN 9781317046295) and pdf(ISBN 9781317046301)