About the book
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.
The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.
First published in 1919.
Editions of Commercial Advertising (RLE Advertising)
- EBook
- ISBN 9781136668814
- PDF
- ISBN 9781136668746
Read an Excerpt
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.
The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.
First published in 1919.
Frequently Asked Questions
What is Commercial Advertising (RLE Advertising) about?
The Lectures forming the main part of this volume were presented at the London School of Economics and Political Science and, collected, purport not to be a working textbook of Advertising, but rather a statement of practical principles. Every opportunity has been taken to illustrate, with examples described from actual practice, the theories propounded.
The business of Advertising still suffers from the prejudices created by earlier misconduct. But Advertising has become a necessity: anyone who wants to do business on a large scale must advertise in some way. Commercial Advertising examines how this state of affairs came about, and how businesses conduct their Advertising in the modern age.
First published in 1919.
What core themes, tropes, or subjects are explored in Commercial Advertising (RLE Advertising)?
Economics, Finance, Business and Management > Business and Management > Sales and marketing > Advertising
Where can I read a sample of Commercial Advertising (RLE Advertising)?
You can read an official preview of the few pages here https://www.book2look.com/book/9781136668814
Is Commercial Advertising (RLE Advertising) part of a series, and can it be read as a standalone?
Yes it is a part of series Routledge Library Editions: Advertising
Who is/are the Author/s of the book Commercial Advertising (RLE Advertising)?
Thomas Russell
Who is the Publisher of the book Commercial Advertising (RLE Advertising)?
Taylor and Francis
What are the ISBN numbers for the physical and digital editions?
Commercial Advertising (RLE Advertising) is available as ebook(ISBN 9781136668814) and pdf(ISBN 9781136668746)