The Human Element, Overcoming the Resistance That Awaits New Ideas, Wiley, David Schonthal, Loran Nordgren,Entrepreneurship / Start-ups,Business and Management, innovation; entrepreneurship; organizational change; business innovation; product design; product innovation; change resistance; change leadership; change leader; friction; entrepreneur book; innovation guide; sales growth,, , United States, en-UShttps://www.wiley.cominnovation; entrepreneurship; organizational change; business innovation; product design; product innovation; change resistance; change leadership; change leader; friction; entrepreneur book; innovation guide; sales growth, [BLURB],[CITY],,books, ebooks, biblet, Book2look