About the book
Hack your business growth the scientific way
Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition.
Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs.
- Soup to nuts: get a full overview of the growth hacking process and tools
- Appliance of science: how to build and implement concept-testing models
- Coming together: pick up best practices for building a cross-disciplinary team
- Follow the data: find out what your customers really want
You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!
Editions of Growth Hacking For Dummies
- Paperback
- ISBN 9781119612131
- EBook
- ISBN 9781119612179
- EBook
- ISBN 9781119612162
Read an Excerpt
Hack your business growth the scientific way
Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition.
Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs.
- Soup to nuts: get a full overview of the growth hacking process and tools
- Appliance of science: how to build and implement concept-testing models
- Coming together: pick up best practices for building a cross-disciplinary team
- Follow the data: find out what your customers really want
You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!
Frequently Asked Questions
What is Growth Hacking For Dummies about?
Hack your business growth the scientific way
Airbnb. Uber. Spotify. To join the big fish in the disruptive digital shark tank you need to get beyond siloed sales and marketing approaches. You have to move ahead fast—with input from your whole organization—or die. Since the early 2010s, growth hacking culture has developed as the way to achieve this, pulling together multiple talents—product managers, data analysts, programmers, creatives, and yes, marketers—to build a lean, mean, iterative machine that delivers the swift sustainable growth you need to stay alive and beat the competition.
Growth Hacking for Dummies provides a blueprint for building the machine from the ground-up, whether you’re a fledgling organization looking for ways to outperform big budgets and research teams, or an established business wanting to apply emerging techniques to your process. Written by a growth thought leader who learned from the original growth hacking gurus, you’ll soon be an expert in the tech world innovations that make this the proven route to the big time: iteration, constant testing, agile approaches, and flexible responses to your customers’ evolving needs.
- Soup to nuts: get a full overview of the growth hacking process and tools
- Appliance of science: how to build and implement concept-testing models
- Coming together: pick up best practices for building a cross-disciplinary team
- Follow the data: find out what your customers really want
You know you can’t just stay still—start moving ahead by developing the growth hacking mindset that’ll help you win big and leave the competition dead in the water!
What core themes, tropes, or subjects are explored in Growth Hacking For Dummies?
Economics, Finance, Business and Management > Business and Management > Management and management techniques > Management of specific areas > Research and development management
Where can I read a sample of Growth Hacking For Dummies?
You can read an official preview of the few pages here https://www.book2look.com/book/9781119612131
Who is/are the Author/s of the book Growth Hacking For Dummies?
Anuj Adhiya
Who is the Publisher of the book Growth Hacking For Dummies?
Wiley
What are the ISBN numbers for the physical and digital editions?
Growth Hacking For Dummies is available as paperback(ISBN 9781119612131) and ebook(ISBN 9781119612179) and ebook(ISBN 9781119612162)
Where can I buy Growth Hacking For Dummies online or support local independent bookshops?
You can buy Growth Hacking For Dummies from below
Where can I buy Growth Hacking For Dummies?