The Art of Opportunity
How to Build Growth and Ventures Through Strategic Innovation and Visual Thinking
By Marc Sniukas, Matt Morasky, Parker Lee | Publisher: Wiley
About the book
Innovate your way toward growth using practical, research-backed frameworks
The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience—and a client roster composed of some of the world's leading companies—this book provides you with the necessary tools to help you capture growth instead of chasing it.
The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what \"opportunity\" looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures.
The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.
The Art of Opportunity will help you to:
- Start looking at business growth from a new perspective
- Create value for the customers, company and ecosystem
- Innovate strategically and design new business models
- Develop a new active business design thinking approach to innovation
Your company's goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.
Editions of The Art of Opportunity
- Paperback
- ISBN 9781119151586
- EBook
- ISBN 9781119151609
- EBook
- ISBN 9781119151593
Read an Excerpt
Innovate your way toward growth using practical, research-backed frameworks
The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience—and a client roster composed of some of the world's leading companies—this book provides you with the necessary tools to help you capture growth instead of chasing it.
The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what \"opportunity\" looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures.
The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.
The Art of Opportunity will help you to:
- Start looking at business growth from a new perspective
- Create value for the customers, company and ecosystem
- Innovate strategically and design new business models
- Develop a new active business design thinking approach to innovation
Your company's goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.
Frequently Asked Questions
What is The Art of Opportunity about?
Innovate your way toward growth using practical, research-backed frameworks
The Art of Opportunity offers a path toward new growth, providing the perspective and methods you need to make innovation happen. Written by a team of experts with both academic and industry experience—and a client roster composed of some of the world's leading companies—this book provides you with the necessary tools to help you capture growth instead of chasing it.
The visual frameworks and research-based methodology presented in The Art of Opportunity merge business design thinking and strategic innovation to help you change your growth paradigm. You'll learn creative and practical methods for exploring growth opportunities and employ a new approach for identifying what \"opportunity\" looks like in the first place. Put aside the old school way of focusing on new products and new markets, to instead applying value creation to find your new opportunity, craft your offering, design your strategy and build new growth ventures.
The changing business ecosystem is increasingly pushing traditional thinking out to pasture. New consumers and the new marketplace are demanding a profound adjustment to the way companies plan and execute growth strategies. This book gives you the tools to create your roadmap toward the new state of growth, and gain invaluable insight into a new way of thinking.
The Art of Opportunity will help you to:
- Start looking at business growth from a new perspective
- Create value for the customers, company and ecosystem
- Innovate strategically and design new business models
- Develop a new active business design thinking approach to innovation
Your company's goal is to grow, and to turn non-customers into customers. The old ways are becoming less tenable and less cost-effective. The Art of Opportunity outlines the new growth paradigm and gives you a solid framework for putting new ideas into practice.
What core themes, tropes, or subjects are explored in The Art of Opportunity?
Economics, Finance, Business and Management > Business and Management > Entrepreneurship / Start-ups
Where can I read a sample of The Art of Opportunity?
You can read an official preview of the few pages here https://www.book2look.com/book/9781119151586
Who is/are the Author/s of the book The Art of Opportunity?
Marc Sniukas, Matt Morasky, Parker Lee
Who is the Publisher of the book The Art of Opportunity?
Wiley
What are the ISBN numbers for the physical and digital editions?
The Art of Opportunity is available as paperback(ISBN 9781119151586) and ebook(ISBN 9781119151609) and ebook(ISBN 9781119151593)
Where can I buy The Art of Opportunity online or support local independent bookshops?
You can buy The Art of Opportunity from below
Where can I buy The Art of Opportunity?