Predictive Analytics, The Power to Predict Who Will Click, Buy, Lie, or Die, Wiley, Eric Siegel,Behavioural economics,Economics, predictive analytics; big data; data science; machine learning; power of data; business analytics; data privacy; big data risk; analytics; data mining; predictive analytics in business; predictive analytics case studies; Predictive Analytics World; NSA data; data predictions; future of analytics; IBM Watson; predictive modeling; marketing analytics,, , United States, en-UShttps://www.wiley.compredictive analytics; big data; data science; machine learning; power of data; business analytics; data privacy; big data risk; analytics; data mining; predictive analytics in business; predictive analytics case studies; Predictive Analytics World; NSA data; data predictions; future of analytics; IBM Watson; predictive modeling; marketing analytics, [BLURB],[CITY],,books, ebooks, biblet, Book2look