Customer-Centric Marketing
Build Relationships, Create Advocates, and Influence Your Customers
By Aldo Cundari | Publisher: Wiley
About the book
The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today.
The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top.
- Define the new customer-purchasing journey
- Identify and influence the new consumer
- Engage, nurture, and utilize brand advocates to spread your message
- Position your organization to win in the new marketplace
As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan,. Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.
Editions of Customer-Centric Marketing
- Hardcover
- ISBN 9781119092896
- EBook
- ISBN 9781119102656
- EBook
- ISBN 9781119154785
- EBook
- ISBN 9781119102618
Read an Excerpt
The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today.
The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top.
- Define the new customer-purchasing journey
- Identify and influence the new consumer
- Engage, nurture, and utilize brand advocates to spread your message
- Position your organization to win in the new marketplace
As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan,. Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.
Frequently Asked Questions
What is Customer-Centric Marketing about?
The practical, expert guide to reaching the new consumer
Customer-Centric Marketing is a comprehensive game plan on succeeding in the new marketing landscape by focusing on the customer. Written by one of Canada's top communications pioneers, this book examines the complex forces influencing the rise of empowered and demanding customers and outlines a framework that helps marketers exploit these forces to engage them. You'll find actionable advice to help you pull together these seemingly independent elements to create a customer-centric business model that is ideally positioned to take on the dynamic requirements of today's marketing environment, and learn the strategic rules that CMOs can use to model their organizations to win. Valuable insights on customer experience, innovation, content, social media, and operating strategies will help you formulate a workable plan, and when combined with the practical guidance and expert advice, enable you to put your plan into action today.
The new purchasing journey has created a whole new set of customer touch points with unique needs, and has identified key activity areas that drive success or failure in the marketplace. This guide helps you sort it all out, and make your organization rise to the top.
- Define the new customer-purchasing journey
- Identify and influence the new consumer
- Engage, nurture, and utilize brand advocates to spread your message
- Position your organization to win in the new marketplace
As customers evolve, smart companies evolve with them, and, with a track record that speaks for itself, putting the customer at the center of strategic thinking is the key to a winning plan,. Consumer evolution is happening more rapidly than ever before, and keeping your organization out in front has never been more important. Customer-Centric Marketing provides the concrete framework, expert insight, and actionable advice that turns strategy into reality.
What core themes, tropes, or subjects are explored in Customer-Centric Marketing?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of Customer-Centric Marketing?
You can read an official preview of the few pages here https://www.book2look.com/book/9781119092896
Who is/are the Author/s of the book Customer-Centric Marketing?
Aldo Cundari
Who is the Publisher of the book Customer-Centric Marketing?
Wiley
What are the ISBN numbers for the physical and digital editions?
Customer-Centric Marketing is available as hardcover(ISBN 9781119092896) and ebook(ISBN 9781119102656) and ebook(ISBN 9781119154785) and ebook(ISBN 9781119102618)
Where can I buy Customer-Centric Marketing online or support local independent bookshops?
You can buy Customer-Centric Marketing from below
Where can I buy Customer-Centric Marketing?