Data Driven, How Performance Analytics Delivers Extraordinary Sales Results, Wiley, Jenny Dearborn,Sales and marketing,Business and Management, Data Driven: How Performance Analytics Delivers Extraordinary Sales Results; Jenny Dearborn; SAP; predictive analytics; prescriptive analytics; big data in business; Prescriptive Action Model; Predictive Action Model; improving sales; improving efficiency; sales function; business decision making; gaining competitive advantage; predictive analytics framework; big data in sales; data analytics; corporate sales strategy; improving sales success; making more sales; improving operational effectiveness; data science in sales; analytics advantage,, , United States, en-UShttps://www.wiley.comData Driven: How Performance Analytics Delivers Extraordinary Sales Results; Jenny Dearborn; SAP; predictive analytics; prescriptive analytics; big data in business; Prescriptive Action Model; Predictive Action Model; improving sales; improving efficiency; sales function; business decision making; gaining competitive advantage; predictive analytics framework; big data in sales; data analytics; corporate sales strategy; improving sales success; making more sales; improving operational effectiveness; data science in sales; analytics advantage, [BLURB],[CITY],,books, ebooks, biblet, Book2look