A/B Testing, The Most Powerful Way to Turn Clicks Into Customers, Wiley, Dan Siroker, Pete Koomen,Market research,Sales and marketing, A/B Testing: The Most Powerful Way to Turn Clicks Into Customers; Dan Siroker; Pete Koomen; Optimizely; A/B testing; A/B testing platform; web page traffic; increase conversion rate; convert visitors into customers; turn visitors into customers; convert browsers to buyers; turn browsers to buyers; web page marketing; website marketing; effective marketing; double conversion rate; triple conversion rate; marketing best practices; marketing lessons; data-driven marketing; increase marketing effectiveness; improve marketing effectiveness; increase web page sales; improve user experience; campaign website marketing; data-driven decisions; online marketers; marketers; web professionals; website designers; website marketers; marketing tests; marketing strategy; marketing platform,, , United States, en-UShttps://www.wiley.comA/B Testing: The Most Powerful Way to Turn Clicks Into Customers; Dan Siroker; Pete Koomen; Optimizely; A/B testing; A/B testing platform; web page traffic; increase conversion rate; convert visitors into customers; turn visitors into customers; convert browsers to buyers; turn browsers to buyers; web page marketing; website marketing; effective marketing; double conversion rate; triple conversion rate; marketing best practices; marketing lessons; data-driven marketing; increase marketing effectiveness; improve marketing effectiveness; increase web page sales; improve user experience; campaign website marketing; data-driven decisions; online marketers; marketers; web professionals; website designers; website marketers; marketing tests; marketing strategy; marketing platform, [BLURB],[CITY],,books, ebooks, biblet, Book2look