Open Innovation, New Product Development Essentials from the PDMA, Wiley, Abbie Griffin, Charles H. Noble, Serdar S. Durmusoglu,Management and management techniques,Business and Management, Open Innovation: New Product Development Essentials from the PDMA; Abbie Griffin; Charles H. Noble; Serdar Durmusoglu; Product Development and Management Association; new product development; Open Innovation method; Open Innovation tools; project management methods; outsourcing innovation; licensing innovation; modern innovation techniques; new product development handbook; Open Innovation marketplace; crowdsourcing; improve innovation; increase innovation productivity; business management; product management; brand management; licensing and patents; innovation networks; collaborative product design; product platforming; idea competitions,, , United States, en-UShttps://www.wiley.comOpen Innovation: New Product Development Essentials from the PDMA; Abbie Griffin; Charles H. Noble; Serdar Durmusoglu; Product Development and Management Association; new product development; Open Innovation method; Open Innovation tools; project management methods; outsourcing innovation; licensing innovation; modern innovation techniques; new product development handbook; Open Innovation marketplace; crowdsourcing; improve innovation; increase innovation productivity; business management; product management; brand management; licensing and patents; innovation networks; collaborative product design; product platforming; idea competitions, [BLURB],[CITY],,books, ebooks, biblet, Book2look