About the book
Get the whole picture and learn to create a successful online content marketing program
Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.
- Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business
- Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid
- Shows how to create content and get it published online in long or short form
- Offers plenty of tips, case studies, and worksheets to ensure success
Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Editions of Content Marketing For Dummies
- Paperback
- ISBN 9781118007297
- EBook
- ISBN 9781118093788
- EBook
- ISBN 9781118093764
Read an Excerpt
Get the whole picture and learn to create a successful online content marketing program
Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.
- Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business
- Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid
- Shows how to create content and get it published online in long or short form
- Offers plenty of tips, case studies, and worksheets to ensure success
Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
Frequently Asked Questions
What is Content Marketing For Dummies about?
Get the whole picture and learn to create a successful online content marketing program
Successful online marketing is about more than creating a Facebook page or writing a corporate blog. Brands need to build lasting connections with the right customers online through an effective online content marketing strategy, and this book shows you how. It explores ways to create a content marketing strategy, identify the content that will keep your customers coming back, create that content, distribute it online, and measure the results, with hands-on, step-by-step guidance.
- Content marketing is an essential element of successful online marketing and brand-building; this book shows you how to begin creating and distributing content online to market your business
- Explains why content marketing is important and how to create an online content marketing strategy, which tools to use, and what to avoid
- Shows how to create content and get it published online in long or short form
- Offers plenty of tips, case studies, and worksheets to ensure success
Online content marketing positions your business and your product for lasting customer interaction; Content Marketing For Dummies gives you the tools to create a program that works.
What core themes, tropes, or subjects are explored in Content Marketing For Dummies?
Economics, Finance, Business and Management > Business and Management > Sales and marketing > Online marketing / Social media marketing
Where can I read a sample of Content Marketing For Dummies?
You can read an official preview of the few pages here https://www.book2look.com/book/9781118007297
Who is/are the Author/s of the book Content Marketing For Dummies?
Susan Gunelius
Who is the Publisher of the book Content Marketing For Dummies?
Wiley
What are the ISBN numbers for the physical and digital editions?
Content Marketing For Dummies is available as paperback(ISBN 9781118007297) and ebook(ISBN 9781118093788) and ebook(ISBN 9781118093764)
Where can I buy Content Marketing For Dummies online or support local independent bookshops?
You can buy Content Marketing For Dummies from below
Where can I buy Content Marketing For Dummies?