Buy Now
Creative Marketing that Gets Customers to Respond to You and Your Product
By Rick Cesari, Ron Lynch, Tom Kelly | Publisher: Wiley
About the book
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign
In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.
In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes.
- Find out how to use direct response to create a \"self-funding \"marketing campaign
- Learn the techniques to building offers that will get people to respond to your products
- Use \"high touch\" direct response marketing to build brand equity and drive sales at retail
- Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands
- Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else
Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
Editions of Buy Now
- Hardcover
- ISBN 9780470888018
- EBook
- ISBN 9781118007891
- EBook
- ISBN 9781118007877
Read an Excerpt
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign
In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.
In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes.
- Find out how to use direct response to create a \"self-funding \"marketing campaign
- Learn the techniques to building offers that will get people to respond to your products
- Use \"high touch\" direct response marketing to build brand equity and drive sales at retail
- Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands
- Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else
Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
Frequently Asked Questions
What is Buy Now about?
Learn the secrets of direct response marketing with the man who created the George Foreman Grill campaign
In today's highly competitive, global marketplace, businesses have to do more than just advertise their products. By taking advantage of the accountable advertising model that direct response has to offer, you can improve your bottom line, build brands, and develop lasting relationships with legions of satisfied customers.
In Buy Now!, Rick Cesari reveals twenty-five years' worth of insights and methods, enabling you to make the most of direct response marketing in your business toolkit. Whether you're a business owner, executive, inventor, or marketer, Buy Now! gives you the secrets behind the successful campaigns that catapulted products into millions of homes.
- Find out how to use direct response to create a \"self-funding \"marketing campaign
- Learn the techniques to building offers that will get people to respond to your products
- Use \"high touch\" direct response marketing to build brand equity and drive sales at retail
- Find out why large companies like Johnson & Johnson and Valvoline are using these concepts for their consumer brands
- Cesari has put more companies on the Inc. 500 list of fastest growing companies than anyone else
Buy Now! to launch your products and campaigns to new heights-and connect with customers as never before-with Cesari's market-leading insights.
What core themes, tropes, or subjects are explored in Buy Now?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of Buy Now?
You can read an official preview of the few pages here https://www.book2look.com/book/9780470888018
Who is/are the Author/s of the book Buy Now?
Rick Cesari, Ron Lynch, Tom Kelly
Who is the Publisher of the book Buy Now?
Wiley
What are the ISBN numbers for the physical and digital editions?
Buy Now is available as hardcover(ISBN 9780470888018) and ebook(ISBN 9781118007891) and ebook(ISBN 9781118007877)
Where can I buy Buy Now online or support local independent bookshops?
You can buy Buy Now from below