Eye-Tracking
A Guide for Applied Linguistics Research
By Kathryn Conklin,Ana Pellicer-Sanchez,Gareth Carrol | Publisher: Cambridge University Press
About the book
Eyetracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'realtime', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eyetracking studies that achieve the standard of other wellestablished experimental techniques, it provides valuable information about building and designing studies, touching on common challenges and problems, as well as solutions. Importantly, the book looks at the use of eyetracking in a wide variety of applied contexts including reading, listening and multimodal input, writing, testing, corpus linguistics, translation, stylistics, and computermediated communication. Each chapter finishes with a simple checklist to help researchers use eyetracking in a wide variety of language studies. Discussion is grounded in concrete examples, which will allow users coming to the technology for the first time to gain the knowledge and confidence to use it to produce high quality research.
Editions of Eye-Tracking
- Hardcover
- ISBN 9781108415354
- Paperback
- ISBN 9781108401203
Read an Excerpt
Eyetracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'realtime', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eyetracking studies that achieve the standard of other wellestablished experimental techniques, it provides valuable information about building and designing studies, touching on common challenges and problems, as well as solutions. Importantly, the book looks at the use of eyetracking in a wide variety of applied contexts including reading, listening and multimodal input, writing, testing, corpus linguistics, translation, stylistics, and computermediated communication. Each chapter finishes with a simple checklist to help researchers use eyetracking in a wide variety of language studies. Discussion is grounded in concrete examples, which will allow users coming to the technology for the first time to gain the knowledge and confidence to use it to produce high quality research.
Frequently Asked Questions
What is Eye-Tracking about?
Eyetracking is quickly becoming a valuable tool in applied linguistics research as it provides a 'realtime', direct measure of cognitive processing effort. This book provides a straightforward introduction to the technology and how it might be used in language research. With a strong focus on the practicalities of designing eyetracking studies that achieve the standard of other wellestablished experimental techniques, it provides valuable information about building and designing studies, touching on common challenges and problems, as well as solutions. Importantly, the book looks at the use of eyetracking in a wide variety of applied contexts including reading, listening and multimodal input, writing, testing, corpus linguistics, translation, stylistics, and computermediated communication. Each chapter finishes with a simple checklist to help researchers use eyetracking in a wide variety of language studies. Discussion is grounded in concrete examples, which will allow users coming to the technology for the first time to gain the knowledge and confidence to use it to produce high quality research.
What core themes, tropes, or subjects are explored in Eye-Tracking?
Language and Linguistics > Linguistics
Where can I read a sample of Eye-Tracking?
You can read an official preview of the few pages here https://www.book2look.com/book/9781108415354
Who is/are the Author/s of the book Eye-Tracking?
Kathryn Conklin,Ana Pellicer-Sanchez,Gareth Carrol
What are the ISBN numbers for the physical and digital editions?
Eye-Tracking is available as hardcover(ISBN 9781108415354) and paperback(ISBN 9781108401203)