About the book
\"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people.\" -Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Editions of Buzzmarketing
- Hardcover
- ISBN 9781591840923
- Paperback
- ISBN 9781591842132
- EBook
- ISBN 9781101218402
Read an Excerpt
\"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people.\" -Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
Frequently Asked Questions
What is Buzzmarketing about?
\"There's fake corporate marketing and then there's real marketing. This is the real stuff for real people.\" -Ben Cohen, co-founder of Ben & Jerry's Ice Cream
These days consumers are paying less and less attention to advertising. A majority already zap commercials, and new technology keeps making it easier to tune out marketing messages.
Mark Hughes has written a breakthrough guide to the art of successful buzzmarketing which many people talk about but few truly understand. He draws on his own real-world experience as an executive and consultant, as well as untold stories of some of the great buzz generators of our time, including American Idol, tie-dye shirts, and the birth of Lite beer.
What core themes, tropes, or subjects are explored in Buzzmarketing?
Economics, Finance, Business and Management > Business and Management > Sales and marketing > Direct marketing / telemarketing
Where can I read a sample of Buzzmarketing?
You can read an official preview of the few pages here https://www.book2look.com/book/9781591840923
Who is/are the Author/s of the book Buzzmarketing?
Mark Hughes
What are the ISBN numbers for the physical and digital editions?
Buzzmarketing is available as hardcover(ISBN 9781591840923) and paperback(ISBN 9781591842132) and ebook(ISBN 9781101218402)
Where can I buy Buzzmarketing online or support local independent bookshops?
You can buy Buzzmarketing from below
Where can I buy Buzzmarketing?