Guerrilla Marketing, 4th Edition
Easy and Inexpensive Strategies for Making Big Profits from Your SmallBusiness
By Jay Conrad Levinson | Publisher: HarperCollins
About the book
NATIONAL BESTSELLER
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.
Editions of Guerrilla Marketing, 4th Edition
- Paperback
- ISBN 9780618785919
- EBook
- ISBN 9780547347660
Read an Excerpt
NATIONAL BESTSELLER
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.
Frequently Asked Questions
What is Guerrilla Marketing, 4th Edition about?
NATIONAL BESTSELLER
The book that started the guerilla marketing revolution, expanded and completely updated for the twenty-first century.
Jay Levinson's Guerrilla Marketing revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid and effective ideas, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including strategies for marketing on the internet (explaining when and precisely how to use it); tips for using new technology, such as podcasting and automated marketing; programs for targeting prospects and cultivating repeat and referral business, and management lessons in the age of telecommuting and freelance employees. Guerrilla Marketing is the entrepreneur’s marketing bible—and the book every small-business owner should have on his or her shelf.
What core themes, tropes, or subjects are explored in Guerrilla Marketing, 4th Edition?
Economics, Finance, Business and Management > Business and Management > Business communication, etiquette and presentation
Where can I read a sample of Guerrilla Marketing, 4th Edition?
You can read an official preview of the few pages here https://www.book2look.com/book/9780618785919
Who is/are the Author/s of the book Guerrilla Marketing, 4th Edition?
Jay Conrad Levinson
Who is the Publisher of the book Guerrilla Marketing, 4th Edition?
HarperCollins
What are the ISBN numbers for the physical and digital editions?
Guerrilla Marketing, 4th Edition is available as paperback(ISBN 9780618785919) and ebook(ISBN 9780547347660)
Where can I buy Guerrilla Marketing, 4th Edition online or support local independent bookshops?
You can buy Guerrilla Marketing, 4th Edition from below
Where can I buy Guerrilla Marketing, 4th Edition?