The IABC Handbook of Organizational Communication
A Guide to Internal Communication, Public Relations, Marketing, and Leadership
By Tamara Gillis,Jossey-Bass | Publisher: Wiley
About the book
The IABC Handbook of Organizational Communication
THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.
Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits.
The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis.
The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail.
Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.
Editions of The IABC Handbook of Organizational Communication
- Hardcover
- ISBN 9780470894064
- EBook
- ISBN 9781118016350
- EBook
- ISBN 9781118016336
Read an Excerpt
The IABC Handbook of Organizational Communication
THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.
Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits.
The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis.
The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail.
Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.
Frequently Asked Questions
What is The IABC Handbook of Organizational Communication about?
The IABC Handbook of Organizational Communication
THIS NEW EDITION of The IABC Handbook of Organizational Communication contains a comprehensive collection of practical knowledge about successful corporate communication and its effect on an organization as a whole.
Thoroughly revised and updated to meet the realities of today’s organizational environment, the second edition of The IABC Handbook of Organizational Communication includes fresh case studies and original chapters. This vital resource contains information that is relevant to communicators in any organization, from global conglomerates to small businesses, public companies to private firms, and for-profits to nonprofits.
The expert contributors cover a wealth of relevant topics, including how to excel at executive communication and executive coaching, an in-depth examination of communication counsel, a review of communication and ethics as a whole, a review of corporate social responsibility and sustainability issues, and how to prepare for communication during a crisis.
The book also contains information on current issues and trends such as the effects of the recent recession and new technologies that affect strategic communication management. A review of internal and employee communication issues, the growing need for international and multicultural communication, and strategies for combining traditional and social media are explored in detail.
Whether you are a professional communicator or a corporate executive without a background in the communication discipline, you will gain new insight into traditional and emerging issues in organizational communication and learn what it takes to reach stakeholders both inside and outside the organization.
What core themes, tropes, or subjects are explored in The IABC Handbook of Organizational Communication?
Economics, Finance, Business and Management > Business and Management > Management and management techniques > Management of specific areas > Personnel and human resources management
Where can I read a sample of The IABC Handbook of Organizational Communication?
You can read an official preview of the few pages here https://www.book2look.com/book/9780470894064
Is The IABC Handbook of Organizational Communication part of a series, and can it be read as a standalone?
Yes it is a part of series J-B International Association of Business Communicators
Who is/are the Author/s of the book The IABC Handbook of Organizational Communication?
Tamara Gillis,Jossey-Bass
Who is the Publisher of the book The IABC Handbook of Organizational Communication?
Wiley
What are the ISBN numbers for the physical and digital editions?
The IABC Handbook of Organizational Communication is available as hardcover(ISBN 9780470894064) and ebook(ISBN 9781118016350) and ebook(ISBN 9781118016336)
Where can I buy The IABC Handbook of Organizational Communication online or support local independent bookshops?
You can buy The IABC Handbook of Organizational Communication from below
Where can I buy The IABC Handbook of Organizational Communication?