Data-Driven Marketing, The 15 Metrics Everyone in Marketing Should Know, Wiley, Mark Jeffery,Sales and marketing,Business and Management, marketing, data driven marketing, metrics, return on marketing investment, ROMI, ROI, return on investment, branding, awareness, customer satisfaction, finance, financial metrics, CSAT, data mining, analytics, search engine marketing, SEM, internet marketing, data warehouse, enterprise data warehouse, EDW, customer relationship management, CRM, direct mail, social media, data, analysis, print, TV, advertising, sales,, , United States, en-UShttps://www.wiley.commarketing, data driven marketing, metrics, return on marketing investment, ROMI, ROI, return on investment, branding, awareness, customer satisfaction, finance, financial metrics, CSAT, data mining, analytics, search engine marketing, SEM, internet marketing, data warehouse, enterprise data warehouse, EDW, customer relationship management, CRM, direct mail, social media, data, analysis, print, TV, advertising, sales, [BLURB],[CITY],,books, ebooks, biblet, Book2look