Rubies in the Orchard
The POM Queen's Secrets to Marketing Just About Anything
By Francis Wilkinson, Lynda Resnick | Publisher: Crown
About the book
NATIONAL BESTSELLER
POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell \"ice sculptures to Eskimos.\" But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
Resnick believes that every company can find \"rubies\" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer.
Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.
A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her \"mistake\" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.
Editions of Rubies in the Orchard
- Hardcover
- ISBN 9780385525787
- Paperback
- ISBN 9780385525794
- EBook
- ISBN 9780385529426
- AudioStreaming
- ISBN 9781415962299
- AudioStreaming
- ISBN 9780739383186
- AudioDisc
- ISBN 9780739383179
- AudioDisc
- ISBN 9781415962275
Read an Excerpt
NATIONAL BESTSELLER
POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell \"ice sculptures to Eskimos.\" But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
Resnick believes that every company can find \"rubies\" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer.
Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.
A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her \"mistake\" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.
Frequently Asked Questions
What is Rubies in the Orchard about?
NATIONAL BESTSELLER
POM Wonderful. FIJI Water. Teleflora. The Franklin Mint. Lynda Resnick's marketing triumphs read like an encyclopedia of branding. She is the smartest and hardest-working marketing brain in the business - the kind of marketer who can sell \"ice sculptures to Eskimos.\" But her brilliant ideas aren't simply the result of random inspiration; they're the products of a systematic approach to marketing that any company -- large or small -- can adapt to achieve success. In RUBIES IN THE ORCHARD, she divulges her secrets for creating some of the world's most memorable and iconic brands, and the bull's-eye strategies to sell them.
Resnick believes that every company can find \"rubies\" in its orchard, elements of intrinsic value that consumers will desire. Here, she shows how every successful marketing campaign begins with uncovering these hidden gems, and communicating their value honestly and transparently to the consumer.
Through Resnick's behind-the-scenes narrative, we learn the secrets of her extraordinary successes, including: POM Wonderful, the wildly popular 100% pomegranate juice that created an entirely new product category out of a fickle and obscure fruit; and FIJI Water, a fledgling brand she transformed into the #1 premium bottled water in America, with sales that have increased 300% since 2004.
A born marketer, Resnick shares tales from a remarkable life, from opening her own ad agency at age 19 to the time she famously overpaid for Jackie Kennedy's pearls at auction, then transformed her \"mistake\" into tens of millions in sales for the Franklin Mint. Here for the first time, Resnick reveals her systematic approach to breaking through marketplace clutter and consumer cynicism, and creating blockbuster brands with true staying power.
What core themes, tropes, or subjects are explored in Rubies in the Orchard?
Economics, Finance, Business and Management > Business and Management > Entrepreneurship / Start-ups
Where can I read a sample of Rubies in the Orchard?
You can read an official preview of the few pages here https://www.book2look.com/book/9780385525787
Who is/are the Author/s of the book Rubies in the Orchard?
Francis Wilkinson, Lynda Resnick
Who is the Publisher of the book Rubies in the Orchard?
Crown
What are the ISBN numbers for the physical and digital editions?
Rubies in the Orchard is available as hardcover(ISBN 9780385525787) and paperback(ISBN 9780385525794) and ebook(ISBN 9780385529426) and audiostreaming(ISBN 9781415962299) and audiostreaming(ISBN 9780739383186) and audiodisc(ISBN 9780739383179) and audiodisc(ISBN 9781415962275)
Where can I buy Rubies in the Orchard online or support local independent bookshops?
You can buy Rubies in the Orchard from below
Where can I buy Rubies in the Orchard?