The Google Story (2018 Updated Edition)
Inside the Hottest Business, Media, and Technology Success of Our Time
By David A. Vise, Mark Malseed | Publisher: Random House Publishing Group
About the book
The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future.
Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL.
Praise for The Google Story
“[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times
“An intriguing insider view of the Google culture.”—Harvard Business Review
“An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today
“Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle
Editions of The Google Story (2018 Updated Edition)
- Hardcover
- ISBN 9780385342728
- Hardcover
- ISBN 9780553804577
- Paperback
- ISBN 9780385342735
- Paperback
- ISBN 9780553383669
- EBook
- ISBN 9780440335702
- Audiobook
- ISBN 9781415924938
- Audiobook
- ISBN 9780739321607
- AudioStreaming
- ISBN 9780739321621
- AudioStreaming
- ISBN 9780739350119
- AudioStreaming
- ISBN 9781415929698
- AudioDisc
- ISBN 9781415924945
- AudioDisc
- ISBN 9780739321614
Read an Excerpt
The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future.
Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL.
Praise for The Google Story
“[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times
“An intriguing insider view of the Google culture.”—Harvard Business Review
“An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today
“Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle
Frequently Asked Questions
What is The Google Story (2018 Updated Edition) about?
The definitive, bestselling account of the company that changed the way we work and live, updated for the twentieth anniversary of Google’s founding with analysis of its most recent bold moves to redefine the world—and its even more ambitious plans for the future.
Moscow-born Sergey Brin and Midwest-born Larry Page dropped out of graduate school at Stanford University to, as they said, “change the world” through a powerful search engine that would organize every bit of information on the Web for free. The Google Story takes you deep inside the company’s wild ride from an idea that struggled for funding in 1998 to a firm that today rakes in billions in profits. Based on scrupulous research and extraordinary access to Google, this fast-moving narrative reveals how an unorthodox management style and a culture of innovation enabled a search-engine giant to shake up Madison Avenue, clash with governments that accuse it of being a monopoly, deploy self-driving cars to forever change how we travel, and launch high-flying Internet balloons. Unafraid of controversy, Google is surging ahead with artificial intelligence that could cure diseases but also displace millions of people from their jobs, testing the founders’ guiding mantra: DON’T BE EVIL.
Praise for The Google Story
“[The authors] do a fine job of recounting Google’s rapid rise and explaining its search business.”—The New York Times
“An intriguing insider view of the Google culture.”—Harvard Business Review
“An interesting read on a powerhouse company . . . If you haven’t read anything about one of today’s most influential companies, you should. If you don’t read The Google Story, you’re missing a few extra treats.”—USA Today
“Fascinating . . . meticulous . . . never bogs down.”—Houston Chronicle
What core themes, tropes, or subjects are explored in The Google Story (2018 Updated Edition)?
Economics, Finance, Business and Management > Business and Management > Entrepreneurship / Start-ups
Where can I read a sample of The Google Story (2018 Updated Edition)?
You can read an official preview of the few pages here https://www.book2look.com/book/9780385342728
Who is/are the Author/s of the book The Google Story (2018 Updated Edition)?
David A. Vise, Mark Malseed
What are the ISBN numbers for the physical and digital editions?
The Google Story (2018 Updated Edition) is available as hardcover(ISBN 9780385342728) and hardcover(ISBN 9780553804577) and paperback(ISBN 9780385342735) and paperback(ISBN 9780553383669) and ebook(ISBN 9780440335702) and audiobook(ISBN 9781415924938) and audiobook(ISBN 9780739321607) and audiostreaming(ISBN 9780739321621) and audiostreaming(ISBN 9780739350119) and audiostreaming(ISBN 9781415929698) and audiodisc(ISBN 9781415924945) and audiodisc(ISBN 9780739321614)
Where can I buy The Google Story (2018 Updated Edition) online or support local independent bookshops?
You can buy The Google Story (2018 Updated Edition) from below
Where can I buy The Google Story (2018 Updated Edition)?