About the book
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?
In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling.
Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Editions of Different
- Hardcover
- ISBN 9780307460851
- Paperback
- ISBN 9780307460868
- EBook
- ISBN 9780307460875
- AudioStreaming
- ISBN 9780307712417
- AudioStreaming
- ISBN 9780307712424
Read an Excerpt
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?
In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling.
Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
Frequently Asked Questions
What is Different about?
What if working like crazy to beat the competition did exactly the opposite, making you mediocre and more like the competition?
In today’s world of overabundant consumer choices and superfluous apps, upgrades, add-ons, and features, brands have become nearly identical, as their efforts to outdo one another have pushed them into a dizzying herd of indistinct options.
Youngme Moon identifies the outliers, the mavericks, the iconoclasts—the players who have thoughtfully rejected orthodoxy in favor of an approach that is more adventurous. Some are even “hostile,” almost daring you to buy what they are selling.
Using her original research on companies such as IKEA and Google, Moon will inspire you to be counterintuitive and meaningfully different—to rethink your business strategy, to stop conforming and start deviating, to stop emulating and start innovating. Because to stand out you must become the exception, not the rule.
What core themes, tropes, or subjects are explored in Different?
Economics, Finance, Business and Management > Business and Management > Sales and marketing
Where can I read a sample of Different?
You can read an official preview of the few pages here https://www.book2look.com/book/9780307460851
Who is/are the Author/s of the book Different?
Youngme Moon
Who is the Publisher of the book Different?
Crown
What are the ISBN numbers for the physical and digital editions?
Different is available as hardcover(ISBN 9780307460851) and paperback(ISBN 9780307460868) and ebook(ISBN 9780307460875) and audiostreaming(ISBN 9780307712417) and audiostreaming(ISBN 9780307712424)
Where can I buy Different online or support local independent bookshops?
You can buy Different from below
Where can I buy Different?