About the book
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?
\"Crowdsourcing\" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job.
But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.
Editions of Crowdsourcing
- Hardcover
- ISBN 9780307396204
- Paperback
- ISBN 9780307396211
- EBook
- ISBN 9780307449320
- AudioStreaming
- ISBN 9780739366592
- AudioStreaming
- ISBN 9781415949580
- AudioStreaming
- ISBN 9781415949597
- AudioDisc
- ISBN 9781415949573
- AudioDisc
- ISBN 9780739366585
Read an Excerpt
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?
\"Crowdsourcing\" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job.
But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.
Frequently Asked Questions
What is Crowdsourcing about?
Why does Procter & Gamble repeatedly call on enthusiastic amateurs to solve scientific and technical challenges? How can companies as diverse as iStockphoto and Threadless employ just a handful of people, yet generate millions of dollars in revenue every year?
\"Crowdsourcing\" is how the power of the many can be leveraged to accomplish feats that were once the responsibility of a specialized few. Jeff Howe reveals that the crowd is more than wise–it’s talented, creative, and stunningly productive. It’s also a perfect meritocracy, where age, gender, race, education, and job history no longer matter; the quality of the work is all that counts. If you can perform the service, design the product, or solve the problem, you’ve got the job.
But crowdsourcing has also triggered a dramatic shift in the way work is organized, talent is employed, research is conducted, and products are made and marketed. As the crowd comes to supplant traditional forms of labor, pain and disruption are inevitable, and Howe delves into both the positive and negative consequences of this intriguing phenomenon. Through extensive reporting from the front lines of this workplace revolution, he employs a brilliant array of stories to look at the economic, cultural, business, and political implications of crowdsourcing.
What core themes, tropes, or subjects are explored in Crowdsourcing?
Economics, Finance, Business and Management > Business and Management > Business innovation
Where can I read a sample of Crowdsourcing?
You can read an official preview of the few pages here https://www.book2look.com/book/9780307396204
Who is/are the Author/s of the book Crowdsourcing?
Jeff Howe
Who is the Publisher of the book Crowdsourcing?
Crown
What are the ISBN numbers for the physical and digital editions?
Crowdsourcing is available as hardcover(ISBN 9780307396204) and paperback(ISBN 9780307396211) and ebook(ISBN 9780307449320) and audiostreaming(ISBN 9780739366592) and audiostreaming(ISBN 9781415949580) and audiostreaming(ISBN 9781415949597) and audiodisc(ISBN 9781415949573) and audiodisc(ISBN 9780739366585)
Where can I buy Crowdsourcing online or support local independent bookshops?
You can buy Crowdsourcing from below
Where can I buy Crowdsourcing?